Coffee Pricing Update

To be in the coffee world is to be connected to the world.

Weather patterns in Central America, Brazil, and Vietnam ripple outward into the cups we drink every morning. On a meta level, this fills me with awe and amazement. Coffee is a daily reminder that we are all connected—farmers, roasters, baristas, and coffee drinkers—across continents and ecosystems. That sense of interconnectedness fuels the intention behind how I live and work every day.

On a practical level, it means that droughts, excessive rain, or shifting seasons in any coffee-producing region can have serious consequences for the following harvest.

During the summer of 2024, both Brazil and Vietnam experienced difficult growing conditions and significant crop losses. A single major coffee-producing country having a rough year isn’t unusual. But when two of the world’s largest producers are hit simultaneously, the global commodity price of coffee rises. Since roughly 90% of the world’s coffee is traded on the commodity market, these kinds of events create sweeping impact. This year, they contributed to a roughly 70% spike in commodity coffee prices.

Today, the cost of coffee—both commodity and specialty—has nearly doubled compared to last year. At every step of the supply chain, from export to import, costs have increased. Throughout the year, we’ve absorbed as much of that rise as possible. But we’ve reached a point where we need to adjust our pricing to continue operating sustainably and ethically.

Thank you for your understanding, your support, and your commitment to quality coffee and the people behind it. If you have any questions about this update or want to learn more about how pricing works in the coffee world, I’m always happy to talk.

Provecho,
Belén

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